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Feeding Guidelines

Feeding a new/raw diet can be daunting at first, but it shouldn't put you off as the benefits are so vast (read more about those here).

It's not as complicated as it can sound, there are few things to get your head around but that's where we're here to help you! 

WildChow food is based on a species-appropriate diet so products in our range are prepared fresh, with prime meats at the forefront of all of our recipes to deliver important vitamins and minerals. When you take away the funky fillers, byproducts, and mystery ingredients, you’re left with good, clean food. We promise to never put anything in your pet’s bowl that we wouldn’t eat ourselves.

Our big rule is feed fresh & variety. We encourage you to try any of our meals and rotate in between proteins, so your pets are exposed to the vastly beneficial nutrients from different animals instead of sticking to one protein throughout their lifetime. 

No two dogs and cats are the same & we encourage you to experiment feeding as much as possible. Factors such as metabolism, age and activeness can affect consumption. It is always best to observe and adjust the amount as required. Respect your pet's pace (we cannot emphasize this enough!), be attentive to their needs, shower them with affection and they'll reward you many times over!

Feeding guidelines can be found on each of our recipe listing.
Feeding amounts will differ across recipes as the amounts are calculated based on metabolic weights and caloric needs rather than ratio.

For PMR meals

ADULT DOGS & CATS Feed 2-3% of ideal bodyweight daily. (eg. A 10kg dog will require 200-300g each day) 


Feed up to 10% of current weight daily, split into several meals throughout the day.

  • 8-10 weeks | 10% – split into 4 meals
  • 10-16 weeks | 8% – split into 3 meals
  • 16-20 weeks | 7% – split into 3 meals
  • 20-24 weeks | 6% – split into 3 meals
  • 24-36 weeks | 5% – can go down to 2 meals a day if they seem ready to manage without lunch
  • 36 weeks – 1 year old | 4% – split into 2 meals
  • If fully grown by one year | gently reduce to 2.5% daily
  • If still growing | feed at 3.5% until maturity and then 2.5%

The above is just a guide. Every dog is different and has differing energy levels/metabolism. Puppies should not be chubby, excess weight on growing joints is not desirable, keep them lean.

Feed as much variety as possible so your pup can have the best possible nutrition to grow healthily - minimally 4 different meats or more to cover all the lovely different vitamins and minerals each meat has to offer.

More questions? We're always available on WhatsappInstagram DM or email at hello@wildchowpet.com if you have any questions and we'd be more than happy to share!