Our beef PMR contains 100% fresh, grass-fed beef from Australia/New Zealand, full of essential vitamins and minerals such as zinc, iron, B complex, and extra nutritious! It’s also a great choice for first-time raw feeders and makes the ideal base for your own DIY raw dog food recipes — giving you the freedom to add the ingredients your beloved pet needs the most! The only ingredient in this meal is grass-fed beef as well as ground bone and organs.

500g frozen pack.

Ingredients

May include: Beef chuck, beef knuckle, beef heart, beef lung, beef liver, beef spleen, beef kidney, beef oxtail.

Handling & Storage

Keep frozen (-18°C) until ready to use; thaw in chiller overnight. Divide into daily meal portions and refreeze or refrigerate leftovers, use within 48 hours. Do not cook/heat.

As with any raw meat, standard safe hygienic practices should be observed at all times to avoid deterioration. Ensure all utensils, work areas and hands are thoroughly washed with warm soapy water after handling.

Feeding Guide

This food is suitable for dogs & cats of all ages, see our Feeding Guide for advice.

Transition

Making the switch for most dogs means gradually transitioning to new food so their stomach doesn’t get upset—especially if they are used to eating kibble (imagine how your stomach would react if you ate the equivalent of cereal puffs every day and then had a steak!). A new diet causes disruption of the good bugs in your dog’s gut—called the microbiome—but if you take your time, their microbiome will adapt.

It should take ~10 days, some dogs take a full month, so please go at your dog's pace! The big rule is to work towards carefully & slowly swapping over your dog's food.

We recommend a 2 week transition using the below table as a guide:

Days:	1-3	4-6	7-9	10-12	12+
New diet	20%	40 %	60 %	80 %	100 %
Old diet	80 %	60 %	40 %	20 %	-

Raw Essentials

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